Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual's or group's reputation.
Initially, when the Internet came in the market and was used a platform to spread information and reach out to the audience, the companies did not considered the user’s point of view or even their interest in matter. The user’s did not have a say or a powerful voice to lay down their point. All of this lead to a downfall in the communication landscape.
Though now the situation has drastically changed. Today websites are no longer a virtual form of brochures just handing out information on a screen. Rather it takes into consideration it’s users leading to a user generated content.
It also attracts more and more users as they are able to connect more easily to the content being displayed out in the websites nowadays.
Let it be any brand of a company, e-commerce companies handing out products to the consumers, they all have a platform for the user’s to depict their concerns and provide with a relevant customer experience.
Reputation management works by giving a proper transparency to the system. Hence, the companies are affected by the user’s experience and have to take them into account. They cannot recklessly just keep doing their business.
They are opened to any sort of criticism or feedback by the users. This helps them to create a reputation of their product or brand in the market.
This method has also helped the companies to grow better and improve on their products and methods.
The customer’s needs with the majority of votes are decided upon and necessary changes, if any, are made. Therefore, the customers are getting products customized according to their own needs and demands.